Steffi works as a freelancer in project management, marketing & communications and artist profiling.
Her first jobs were with Germany’s successful MTV competitor VIVA TV and a journalistic training at a German teen magazine where she interviewed many illustrious acts and developed her passion for pop music and youth culture.
Afterwards she changed to the record label sector to Motor Music where she took care of the public relations work for numerous international stars and bands like Eminem, Muse, No Doubt, Bloodhound Gang, The Cardigans, Eels, Nelly Furtado, Limp Bizkit, Queens Of The Stone Age, Weezer, Rammstein and many more. Later she became a Senior Product Manager at Vertigo / Universal Music and worked on a wide array of marketing projects for all kinds of genres, She cooperated closely with domestic signed artists and bands on creating their brand and building impactful campaigns in GAS and across the globe (e.g. Katzenjammer, Wanda, Marlon Roudette, Placebo, Mighty Oaks, Sportfreunde Stiller, Lindsey Stirling, Marilyn Manson, Element Of Crime, Bosse, Madsen, In Extremo).
A certified coach she is able to advise and support musicians and creative professionals. She has a strong focus on creative and strategic marketing and brand and artist development.
Steffi is an elected board member of the Verein zur Förderung der Popkultur and the Popkultur Prize. In 2021, she acted as project lead for the c/o pop Convention, a three day hybrid music conference.
The award winning newcomer Gloria Blau is a berlin-based singer and songwriter, she plays the piano or the saxophon, is on stage with a band, a pianist or all by herself. Her lyrics are deeply honest, always filled with melancholy, irony and wonder. Her powerful but soft voice takes the audience away into a world where hope meets sadness, all covered in Chanson – Pop tunes with so much soul and a unique style that make it impossible not to listen. Her joy and courage on stage are just as charming and obvious as her professional education. Since 2018 she released 3 EPs, multiple Videos and toured Germany and Switzerland twice, all self-managed and DIY.