After training as an advertising clerk, Friederike has been working in the Hamburg music industry since 1998. At Lado Musik (L’Age D’Or, Gold Musikverlag) as a trainee, publishing saleswoman and assistant in various areas and since 2002 at Buback Tonträger or at that time also at Sempex Musikverlag.
Since 2006 she manages Buback together with Thorsten Seif and is mainly responsible for the label and the Tod’s & Fred’s Musikverlag. In 2018 she founded the Further Festival together with Vanessa Cutraro (Booking Buback) and Malte von der Lancken (Uebel & Gefährlich).
Loreen started her professional career in the music industry with an apprenticeship in audiovisual sales at Nuclear Blast Records where she worked mainly as a promoter for two years. She is currently studying at the Popakademie Baden-Württemburg and will receive her Bachelors of Music Business B.A. in 2022. During this time, she completed an internship in booking and festival production at the Maifeld Derby Festival as well as an internship at the Berlin management and label agency IRRSINN. She was then offered a working student position at IRRSINN and worked as an assistant in product management as well as (project) management for various artists from their roster. In 2021, she temporarily took over social media management of the band “Leoniden” (Euphorie Management) as a freelancer and is since then also working as an artist manager of German female newcomer “Brenda Blitz”.