Evelyn Sieber & Beatrice Adasz

Mentor

Evelyn Sieber
Evelyn Sieber represents the Reeperbahn Festival, one of the most important meeting places for the music industry worldwide and Europe’s largest club festival. The annual event in Hamburg, Germany presents some 600 concerts by international artists to an audience of over 50,000 fans and 5,900 music industry professionals from 55 countries.
As Head of Showcase Program, Evelyn is responsible for almost half of the concerts, presented by international partners from all over the world. She also coordinates the international activities as Project Lead Reeperbahn Festival International. Funded by the German Federal Foreign Office, the initiative presents spin-offs in five destinations in Africa, China and the USA.
Before starting at Reeperbahn Festival in 2010, Evelyn was Director of Production & Special Projects at WOMEX – Worldwide Music Expo. With changing locations all over Europe, WOMEX is the biggest conference and showcase festival for the world music industry.

Mentee

Beatrice Adasz

Beatrice Adasz works as as the Venue manager of Metropol Berlin, an internationally known venue legendary for a diverse selection of live music events and extraordinary parties for up to 1500 people. There she is responsible for all event-related aspects like booking, pre- and postproduction, and execution of events, as well as the maintenance facets of the landmarked building.

She gained first insights in the music business at the age of 17 when she started planning and executing several concerts in a youth club in Berlin-Köpenick. Beatrice continued working in several areas of the industry next to her studies and became the general manager of Badehaus Berlin in 2017 after working there for several years as a bar manager and night manager.